|
Online Marketing News
Updated :
Getting Your Website Indexed
Getting your website indexed by the search engine is one of the first tasks you will have to accomplish for your website optimization. In simple words, "indexing" your website means that the search engines have accepted your website to be listed in their directories or listings.
Simple ways To Get Your website Indexed
From my experience, the easiest way to get your website listed is by
1. Set up your Title, Description and keywords.
2. Set up a list of 5 directories and SE (My listing includes Google, Yahoo, DMOZ, Superpages, Bing) that you can submit manually. ( All of them have a section called add listing or submit site, or Refer website)
3. Set up a blog or a group under one of the social media networks such as facebook, google groups, yahoo groups, or myspace. Anywhere that you think you will keep up with updating not just to yourself, but with your friends and the world. You need as much exposure possible.
You're done! Your website will be indexed within 3 to 7 days.
Dallas SEO
apartments in uptown dallas
apartments in uptown dallas
Author : Dallas SEO
It is a true fact that most people will trust anyone with very few technical credentials to handle their website optimization. This is a danger and you will probably not see the result needed.
Rule #1: Run from anyone who says with 100% assurances to get you on the top of Google or Yahoo. By the way!Did you know that your industry represent hundred's of keywords? so what keywords is he talking about? and do you know the approximate traffic you website will attract? Which one is better between being on the first page of google, but not getting any clicks or being on the second page and get clicks?
Rule#2: A good SEM practice will be to combine Organic/Natural and PPC. If you want to drive the fastest traffic to your website, then Pay Per click is the way to go.( Just don't spend a fortune)
Rules#3: Hire a freelancer or someone you can reach at anytime. Doing a good SEO is more than just paying someone a few dollar. The SEO specialist must be willing to learn a bit about your business and a clear business marketing strategy must be set.
Dallas SEO
Dallas Web designers
Author : Dallas SEO
The easiest way to understand linking is "be very careful". Also, it is not a good practice to pay companies for link building campaign you are 100% sure of the result. When you decide to pay a company to do your link building campaign, a few points must be cleared.
Before You Pay For Link Building
1. One way text inks must originate from websites with higher Google page rank (3 to 9)
2. Text links must be originated from website related to your service ( ex: if you're a lawyer, then you want links from legal related websites.
3. Take your time. DO NOT BUILD 100 LINKS IN 1 DAY...!!! DO NOT.
4. Ask for report, so you can verify the campaign.
Dallas SEO
Dallas SEO
Dallas apartment locators
Author : Dallas SEO
SEO 101 - Basic Search Engine Optimization
I would suggest that you get one of these free SEO software and if very serious buy a copy after the trial period. Some of the advantages:
Advantages of SEO softwares
1. It will help you quickly analyze your competition
2. Analyze your website
3. Give you suggestions.
Believe me or not, it does work. I have noticed quick result as short as 3 days. There are plenty of them online..just search for Free SEO report on google and choose whichever.
Steps To Follow
1. Website design and contents must be well done
2. set up the Title,Dscription, and keywords ( Note: Do not listen to blabla about keywords not working. Google isn't the only search engine on the internet.)
3. Use a SEO software to assist you analyze the website. note: It is better to work with the one important "keyword". Also, you will not get 100% score the same day.(impossible) But if you can get close to 75-85 score it will be super.
4. Submit your website to the search engine and directories manually. (Google Yahoo, MSN, DMOZ)
5. Set up Google, Yahoo, and MSN local account.
Watch your results!
Dallas SEO
Dallas Website designers
Dallas apartment locators
Author : Dallas SEO
 Title, Description and keywords of a website
There is a serious debate among website designers and SEO consultants about the importance of meta Title, Keyword, and description.
Everyone seems to agree that the title and description are read by all search engines including Google, Yahoo, and MSN. But, we are all confuse about the use of "meta keyword".
I'm not going to claim that I have a major response to this issue, but I have a valid point to make since I have tested it many times with various websites and in different industries.
First, it is very important for a web designer or SEO consultant to truly understand the client product, service, and targeted market. why am I bringing this point? because you can set up the best SEO work, but in a completely wrong market or in a market that bring no ROI ( Return On Investement) to your client.
Let me illustrate this last point with a real scenario. Apartment locators can locate apartments for anyone in Dallas-Fort worth for free. Yes it is free to the client, but the company is getting paid by the properties. Not all properties pays the same neither. The commission vary from 25% to 225%. As you can see, Free Move Texas will make more profit by referring their clients to apartment properties that pays high commission. In this specific case, the role of an Internet marketer will be to sort out all properties and select the one that will generate more $$$ to the client. This shouldn't be your job, but failure is waiting for you in the corner without it.
Additionally, Your client must have an input in your work, so you can minimize the risk of failure. As you know, most clients will only want to see the final result, which is success. How do you get to that success or how you do it most of the times isn't a concern. So, you must elaborate your own plan. Nothing is perfect. You will have some success and failures, but you need to know how to balance the two to make your client happy.
Now back to our "Meta keyword". What's a meta keyword? and why some much buzz around it today? the shortest answer to this question is "too much abuse occurred with meta keywords". Webmasters were stuffing 100+keywords in order to increase their page ranking with Google and Yahoo. quickly, Google announced that they were no longer looking at keywords, and since Google is 90% of web traffic these days (I'm exagerating-hahahaha), there seem to be a propaganda not to use meta keywords.
Don't be a fool my friend. Google may be controlling 90% of web traffic, but if 50% of your traffic comes from yahoo and others, then it makes sense for you to set up the meta keywords. This is the reason why I said that you must know your client current position, the main source of traffic and evaluate the situation. After all, you may not be so lucky by just advertising on Google.
Author : Dallas SEO
|
|
|
